Sustainable Cotton Production

The key to making cotton a sustainable crop is the integration of several factors such as climate, soil, water availability and social structure, with varietal changes, the use of technological systems of last generation and training agricultural technicians on systems integration.

Cotton production in Spain has been gradually decreasing since 2005 with 86,100 hectares planted, until 2015 in which 64,500 hectares were planted.

The reason for this reduction was twofold, the implementation in 2006 of the CAP (Common Agricultural Policy) and the increasingly negative balance between income and expenses compared to other alternative crops as corn, sugar beet, sunflower or tomato for processing. These crops have higher profitability, reduced risk, and reduced finance requirements that have made them more attractive at the expense of cotton.

The cotton must be sustainable to meet the needs of the gin industry and other ancillary industries of this crop. This is the reason that encouraged us to study agronomy and technology facts that could make cotton sustainable over time against competitors.

In our research into how to increase sustainability, we found three fundamental factors to re-energize cotton in Spain.

– Changing the germplasm used to achieve varieties.

  1. – Using the latest technologies applied in irrigation systems.
  2. – Setting up integrated crop management programs run.

We evaluated the different factors and their contribution to the success of the sustainability of the project, and we obtained the following percentages:

60% – The varietal change provides 60% of success achieved.

25% – The implementation of the new generation of irrigation systems provided 25% of success achieved.

15% – The use of integrated management programs through specialized technicians provided a 15% of the success achieved.



All varieties planted in Spain until the beginning of this project in 2007 were Upland varieties of the species Gossypium hirsutum, and whose characteristics were:


with 1150-1250 DD-15.5 ° C (accumulated degree days at 15.5 ° C )




FIBER LENGTH: Of 26 to 29 mm.

FIBER STRENGTH: 28 to 30 grams / tex

MICRONAIR: 3.8 to 4.2

INTERNATIONAL AVERAGE PRICES OF FIBER: Fluctuations between 55 to 80 cents per pound

It was essential to change to a germplasm that, while maintaining current production levels, could produce a quality fiber whose average prices in the international market fluctuated between 90 and 115 cents per pound.

To get these prices it was urgent to change current varieties belonging to the species Gossypium Hirsutum to others from the species Gossypium Barbadense. Because of the high quality extra long fiber and market prices between 90 and 120 cents a pound, this change increases crop profitability and makes the cotton sustainable.

However, we found that the plant life cycle of extra-long fiber varieties from Gossypium Barbadense (Egyptian type) is too long for the growing areas of Spain and Greece, so we had to start breeding new varieties from crosses between species of Gossypium Hirsutum x Gosypium Barbadian whose final result was obtaining interspecific hybrids that may develop in Spain the complete life cycle and whose characteristics were:


MEDIUM CYCLE : with 1200-1300 DD-15.5 ° C (Degree Days at 15.5 ° C)



FIBER LENGTH: 34 to 36 mm.

FIBER STRENGTH: 34-38 grams / tex

MICRONAIR: 3.8 to 4.2

INTERNATIONAL AVERAGE PRICES OF FIBER: fluctuations between 90 to 115 cents per pound



These new interspecific hybrids were successfully produced on an R&D multidisciplinary program, and promoted the sustainability of the crop: +10%

Improvement in productivity of 10% thanks to hybrid vigor and greater DSI (drought susceptibility index), higher resistance to diseases (Verticillium Daliae) and pests (Heliothis and Red spider mite): +35-50%

Up to 35 to 50% higher prices over Upland Cotton




Sugar Beets

Pierce Corporation Center Pivot Irrigation

Getting a high return on investment (ROI) is the main target of all agricultural investors. To achieve that target, you must first purchase the irrigation system best suited to your project’s unique conditions. Once the systems are in place, you must then consider how to increase the system’s efficiency, maximize your yield, minimize your operating cost and maximize your water use efficiency in order to achieve that target.


In the southern region of Egypt, a large project has a planted area of 10,000 Acre of sugar beets. Sixty center pivots were installed in that project, where each pivot irrigates 120 Acres. The project owner decided to increase the irrigation efficiency and water use efficiency of the existing irrigation systems. In addition, he also decided to buy additional irrigation systems to irrigate the remaining areas not yet irrigated.

In order to supply the proper irrigation systems, the site was visited to check its soil type, water volume, water quality and climatic conditions. Based on the information obtained from the field, our Engineers configured the pivots to match the project conditions. In order to increase the efficiency of the existing systems, Engineers decided against using the existing fixed sprinklers, but instead offered them dynamic sprinklers to match the soil type. In addition, the outlet spacing of the new spans was selected to match the selected dynamic sprinklers.


As a result of the aforementioned changes, a number benefits have been achieved thanks to the proper design of the new systems. The overlap between sprinkler heads was increased to 150% and runoff has been reduced. In addition, the number of drop hoses required per system was also reduced, making the price of the center pivot equipped with dynamic sprinklers almost the same as a system using the fixed design. Also, due to selecting the correct sprinklers, the water distribution uniformity was increased to 98%, resulting in an increase of the germination rate and its uniformity. In order to increase the water use efficiency of the project, we offered the following through the Irrigation Management Consultancy Service:


  • Evaluation of the performance of the running pivots
  • Improvement of the distribution uniformity of the pivots
  • Monitoring of the weather and soil moisture levels
  • Database creation and data recording for the project
  • Irrigation scheduling based on weather and moisture


The work started by evaluating the performance of the running pivots and to find out the available flow rate, operating pressure and pivot configuration. Based on that information, we evaluated the sprinkler chart in order to re-distribute the sprinklers along the length of the machine in order to overcome the problems related to runoff, overlapping and lack of water at the overhang.


After reconfiguring the sprinklers on the running pivots and ensuring the application depth was correct for the soil type and crop being grown, a weather station was installed to monitor the climatic conditions of the farm. Weather data was now being obtained and stored, along with the data from newly installed moisture sensors.


Once we knew exactly how much water would be applied to the soil surface, the soil type and its infiltration rate, the crop type and its water requirements, climatic conditions at the site and how much water is consumed on a daily basis, we started to create the database of the weather and moisture records in order to establish an irrigation schedule. Every week, project technicians receive the irrigation schedule of each pivot, informing them of the required irrigation schedule including the required speed, run time, and if/when to run the system.


By offering the irrigation management consultancy service, the optimum application depth was delivered to match the crop requirements during each stage of growth to the correct root depth.


The results were magnificent. By applying the Irrigation Management Consultancy Service, the required number of operating hours per each pivot during the growing season was reduced from 4,000 hours to 3,000 hours, a 25% reduction in use when compared to previous year. In addition, because the right amount of water was being applied to the correct root depth at the correct time, the crop yield of the sugar beets was increased by 20%. Such reductions in operating cost and increases in crop yield maximized the return on investment of the project.


Make It Grow Together

It is very important for all of us to share with you our new ideas, our latest products, where we feel the industry is moving to, what are we doing to help you to produce more, and most importantly, using your resources with more efficiency.


Pierce Corporation Center Pivot Irrigation

Even if you already know it, we have to repeat it; the world population keeps growing, and all projections indicate that in 2050 it will surpass nine billion souls. But population is not the only factor we have to consider; the world climate is getting increasingly volatile. We also need to keep an eye on protecting the most important resource that we have, water. This is the real challenge that society will face in this century. All actors need to understand that agriculture will shortly become the most important economic sector, and that it has a direct impact on reaching the food security level that every country should target as their main goal.


At Pierce Corporation, we share those strategic objectives the Food and Agriculture Organization (FAO) of the United Nations have defined, and aligned our goal and mission to support farmers, companies, corporations and governments developing their agricultural projects. So we offer our Customers not only products but also services as Project Engineering, Project Management, Project Finance, together with all Farm and Irrigation Equipment supply, installation and maintenance, through our Dealers, Companies and Partners. And always meeting our Pierce Corporation vision: to provide you solutions for life. And because our goal is to make your life easier, we do also offer our customers the service of operating their project during the time required to guarantee the right technology transfer to regions where it is not properly known.

New Distribution

Like most of you, the spring rush is about to come to an end. Thank God, this has been a very busy start to the irrigation season for all of us at Pierce. The good news is that Pierce has bucked the trends in the Irrigation Industry. After a great first quarter, the 2nd quarter is shaping up very nicely THANKS TO YOU! Center pivot sales have exceeded our projections. There are a lot more Pierce Pivots applying water on farms and ranches all across the U.S., Canada & for that matter the world. That is what we all like to see!

Now comes the hard part, making sure that some of the older center pivots continue to apply water to the crops. This applies not only to our pivots but also our competitor’s systems, throughout our service area. We at Pierce have long offered the highest quality center pivots. Our pivots have earned their reputation for robust design and long life. What we have not been as focused on though is providing many of the center pivot parts for competitive systems out in the field. This too is changing FAST, we are pleased to announce that as of JULY 1 2016 we will have a new warehouse operational in Idaho along with our Georgia warehouse, to serve your irrigation needs. Effective immediately you now also have access to seven strategically located blind depots. We trust this will serve your retrofit and center pivot parts needs in a much more timely fashion. The blind depot is designed to facilitate just in time inventory for your center pivot parts and retrofit needs. This includes all the items that are listed in the catalogue on this website, as well as new products, coming on line very soon.

Planning • Execution • Delivery • Support

Quiet time of the year – finished seeding and just watching Mother Nature do what she does best. It’s a waiting game for the most part, so it’s time to start planning your irrigation needs for the next growing season. Planning – execution – delivery – support – the elements of success. Pierce Corporation anticipates the upcoming season to be challenging as we all watch the national news and the extreme weather conditions that have visited our nation. In light of those factors, we feel we are the manufacturer of choice to assist you in your planning for whatever Mother Nature can throw at you. We pride ourselves on those 4 factors:







Call us today to start a conversation about your upcoming needs and how we can help you save money and still have the latest and most technologically advanced irrigation systems on the market today.


Call Larry Beam @ 541-998-0300 or email our support staff with your questions at LarryB@PierceCorporation.com

Strategic Alliances

Today started about the same as anyone involved in production agricultural, this time of year. Coffee, local daily weather, long range weather, and a quick glance at the news.  After my first cup of coffee cleared the fog I was reminded an old Chinese proverb, “May you live in interesting times”. Between government policies, the presidential primaries, (both sides), El Nino and La Nina, I have to wonder about that old saying….

Another cup of coffee and I came across this – http://www.cpc.ncep.noaa.gov/products/expert_assessment/sdo_summary.php

We all know what this means to the irrigation industry. More hours on equipment, more storms with potential damage to both equipment and crops, and a short application windows. Bottom line – it comes down to reliability and serviceability.    Like all of you your partners, at Pierce have spent our winter preparing for what we saw in the long range forecast. We are in the final stages of a strategic alliance. This alliance will give our customers the largest, strategically placed parts inventory in North America. We have also placed whole goods in strategic locations across the nation. We believe this pre-planning will serve the farming industry very well and also well into the future. All of our farmers have to keep one eye on the weather forecast and one eye on the bottom line. At Pierce Corporation, we believe we have to be a partner in those activities.

New Products • New Paradigm • New Pierce

Our latest NewsLetter – with all of the updates and information surrounding the re-emergence of Pierce for 2016.

We dream big. We take risks. We are dedicated to innovation and disrupting the status quo to provide the best possible products, dealer support and modernization in the industry. Moving at the speed of change, we analyze our customers feedback and our design teams research to iterate and improve our methods according to the needs, demands, and desires of our customers. In fact, we attain solutions before you knew you had issues.